Los Angeles Business Journal Profiles OriginOil

OriginOil, Inc. ( OTCBB: OOIL), the developer of a breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum, reported today that the weekly Los Angeles Business Journal has featured OriginOil in its August 4th issue.

The Los Angeles Business Journal is the city’s business magazine of record. In the full-page profile, entitled “On Golden Pond?”, available on newsstands and online at the Los Angeles Business Magazine website, staff reporter Richard Clough interviewed CEO Riggs Eckelberry on how the company was launched, its technology and its prospects.

The profile featured commentary by Neil Sullivan, an investor in OriginOil, who said: “It’s innovative technology, it’s in the right sector and it’s got a tremendous CEO in Riggs Eckelberry and a proven veteran in the alternative energy field – Paul Reep.”

Marc Levinson, a biofuel analyst for JP Morgan Chase & Co., also commented: “Levinson said algae hold promise because, unlike corn- and sugar-based ethanol, algae do not require extensive farmland and are not affected by shifts in food prices.”

Levinson further noted algae is “a long way from prime time.” His comment echoed Mr. Eckelberry’s contention: “Algae has been spoken about for 25 years as being the fuel of the future,” he said. “And it’s still the fuel of the future. Somebody’s got to bring it into the present.”

In the profile, Mr. Eckelberry also discussed the company’s business strategy of developing the technology and licensing it to biofuel producers worldwide. He remarked: “We’re going to basically facilitate this algae revolution. One company is not going to make algae for everybody else. We decided to make systems and solutions that can be delivered widely in the industry.”

In closing, Clough reported on the company’s status as a public company. He wrote: “…for all the risk inherent in…volatile stocks, OriginOil has remained fairly consistent. After opening at 10 cents, the company’s stock rose to 20 cents by the end of its first day of trading. As of last week, shares were trading at 45 cents – near its all-time high.”

About OriginOil, Inc.

OriginOil, Inc. is developing a breakthrough technology that will transform algae, the most promising source of renewable oil, into a true competitor to petroleum. Much of the world's oil and gas is made up of ancient algae deposits. Today, our technology will produce "new oil" from algae, through a cost-effective, high-speed manufacturing process. This endless supply of new oil can be used for many products such as diesel, gasoline, jet fuel, plastics and solvents without the global warming effects of petroleum. Other oil producing feedstock such as corn and sugarcane often destroy vital farmlands and rainforests, disrupt global food supplies and create new environmental problems. Our unique technology, based on algae, is targeted at fundamentally changing our source of oil without disrupting the environment or food supplies. To learn more about OriginOil ™, please visit our website at www.originoil.com.

Safe Harbor Statement:

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Release Summary:

Los Angeles Business Journal has featured OriginOil, Inc. ( OOIL), developer of a breakthrough technology to transform algae into a true competitor to petroleum, in its August 4th issue.

Keyword Tags:

algae oil, algae power, algae to oil, alternative power algae, biofuel producers, los angeles business journal, oil algae, oil from algae, ooil, originoil, paul reep, riggs eckelberry